DIGITAL EXPERIENCE

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Digital strategy is, above all, a strategy of means, aimed at putting in place a coherent digital ecosystem, in line with the overall strategy of the enterprise. The digital strategy must take account of the enterprise's various constraints and specificities, such as its culture, values, positioning, brand DNA, market, existing communication and marketing arrangements, digital ecosystem and performance. 

Digital Performance addresses the need for enterprises to optimize the effectiveness of their digital ecosystems along the entire value chain : from acquiring the audience, through to gaining customer loyalty for commercial or marketing purposes. This skill relies heavily on two pillars - tools and methods for testing, as well as those for Web Analytics - in order to allow Digital Performance to be measured and managed.